Earth Day is a call for governments, businesses and individuals to invest in a better future for the planet. We think it’s important for the brands we work with to demonstrate support for environmental protection and sustainable marketing.
Today’s current climate is characterised by a growing awareness of the impact of human activities on the planet, and consumers are increasingly looking for products and services that align with their values. Brand’s environmental impact and the ethical production of its products are two of the most important factors for influencing purchasing decisions.
Brands need to have a willingness to collaborate and innovate to meet the changing needs of consumers and the planet.
Here are some key considerations for sustainable marketing:
- Authenticity: With consumers becoming more skeptical of greenwashing, which is when companies make exaggerated claims about their environmental or social impact. To build trust with consumers, companies need to be transparent and honest about their sustainability practices and it should be reflected in every aspect of the brand.
- Education and Awareness: Sustainable marketing requires educating consumers about the environmental and social benefits of the product or service. This can be done through labeling, packaging, and marketing materials that clearly communicate the brands sustainable attributes.
- Innovation: Companies that are able to innovate and develop sustainable solutions to meet consumer needs will have a competitive advantage in the market. This means thinking about a bigger purpose, evaluating by something bigger than profit and thinking of the long term as these activations will not happen over night.
- Collaboration: Collaboration is essential for sustainable marketing. By working together, companies can identify address environmental and social challenges, and create shared value for all stakeholders.
There are lot’s of brands now taking their sustainable marketing more seriously, however, here are some brands we love due to their effective sustainable marketing efforts!
Hellmann’s tackling food waste
Back in 2021, the condiments mainstay branched out to create ‘Cook Clever, Waste Less’ With Prue & Rupy, a show broadcast on Channel 4 in the UK to help educate households on how to minimize food waste.
Learn more here: https://www.hellmanns.com/us/en/inspiration/fight-food-waste.html
Patagonia
Understand everything they make has an impact on the planet. They have built robust environmental and animal welfare responsibility programs to guide how they make our materials and products.
Learn more here: https://www.patagonia.com/our-footprint/
