Modish Hair is a UK-based hair extension and wig brand that specialises in selling raw Vietnamese hair products. The company's mission is to provide high-quality hair to their customers, and to promote confidence and beauty through their products; as well as offer a 5* customer service.
The objective of this project was to launch the brand, creating a strong online presence through a full launch marketing strategy. This included developing a marketing strategy for paid social and organic social media management, as well as organising a photo shoot to capture content for the launch.
We began by researching the target audience for Modish Hair, which included women aged 18-35 who were interested in hair extensions and wigs. We also carried out a competitor analysis and identified how Modish differentiates from other UK hair vendors.
From there, we developed a marketing strategy that included paid social media on platforms such as Facebook, Instagram and TikTok, as well as organic social media management to engage with the audience and build a community of #MODISHBABES.
To create content for the launch of the brand, we organised a photoshoot with influencer/model talent, all content was utilised on socials, the website and other marketing materials.
We began by setting up the Modish Hair social media accounts and creating a content calendar to ensure that we were posting consistently with engaging content that the hair community will love.
The photoshoot was a great success, with the team capturing a range of high-quality imagery and video footage featuring the Modish Hair products on some reputable models & influencers which helped promote the brand and increase it’s exposure.
We then launched a paid social media campaign across the Meta Network as well as TikTok, targeting our identified audience with engaging visuals and clear calls-to-action to encourage purchases; all designed by our in-house creative & video editing team.
The launch of Modish Hair was a success, with the brand quickly gaining traction on social media and online.
Within the first week we had reached over 15k accounts across the Meta Network, as well as over 23k video views on TikTok.
The paid social media campaign saw a massive spike in website traffic, and the organic social media management led to 215 social media followers within the first month.
The development and launch of the Modish Hair brand was a highly successful project, with the brand quickly establishing a strong online presence and gaining a loyal customer base.
The marketing strategy, including the paid social media campaign and organic social media management, as well as the content day, were highly effective in promoting the brand and driving sales.